Take your lips to paradise with L'Oreal Paris plumping Balm-in-Gloss, for lips so healthy-lookings, they glow. With hyaluronic acid, collagen complex and pomegranate extract. Say goodbye to sticky gloss and indulge in our non-sticky nourishing formula, made with an 87% visible plumping base, for fuller-looking lips. This innovative formula is dermatologically approved and infused with all your favourite skincare ingredients, including hyaluronic acid and collagen, for smoother, plumper lips with a long-lasting shine. The unique volume applicator is designed to contour your lips and provide generous application to hydrate and plump up your pout. Choose between 9 universally beautifully flattering Beige shades, to give all lip sizes and colours something to shout out a-pout! Plumping balm-in-gloss with an 87% visible plumbing base, Non-sticky, Available in 9 nude shades Smoother, plumper, fuller-looking lips, Long-lasting shine, Lips are hydrated and nourished. Use point of applicator to outline your Cupid's bow, Apply product from the centre of your lips and blend outwards, Add an extra dab on the centre of your lips. Exfoliate lips before applying. Enriched with hyaluronic acid, collagen complex and pomegranate extract, Volume applicator shaped for generous application. Contents: 1x L'Oréal Paris Glow Paradise Balm-in-Gloss, 404 I Assert