Transform your blonde hair with the Milkshake Icy Blonde Shampoo, specially formulated to enhance and maintain the vibrancy of blonde shades. This luxurious shampoo is designed to neutralize unwanted yellow tones, leaving your hair looking fresh, bright, and beautifully cool. Infused with nourishing ingredients like Milk Proteins and Blueberry Extract, it not only cleanses but also revitalizes your hair, making it a must-have for anyone with blonde, highlighted, or grey hair. The shampoo effectively neutralizes brassy tones with Violet Pigments, ensuring your blonde remains icy and radiant. It hydrates and nourishes blonde hair for a soft, silky finish, enhancing shine and vibrancy for a salon-fresh look. To use, wet your hair thoroughly, apply a generous amount of shampoo, massage gently, leave on for 1-3 minutes, and rinse. This shampoo is suitable for all blonde hair types, including highlighted and grey hair, and for those looking to eliminate brassiness and enhance cool tones. It is cruelty-free, vegan, and paraben-free. The shampoo also works to wash hair and clean the scalp, neutralizes yellow undertones, and perfumes hair gently. It is free of SLS/SLES.