A timeless TV, designed to look beautiful from any angle. Ground-breaking Matte Display absorbs reflections for a glare-free viewing experience. A naturally bright and colourful picture with 100 percent colour volume. An elegant, free-standing TV with a detachable stand that fits with your space. Meet The Serif - a timeless TV that combines iconic design with brilliant glare-free 4K viewing. Features 360 All Round Design, Matte Display, Detachable Stand, Iconic I Shape.