Achieve visibly healthier coloured hair with Clairol Colour Studio Permanent Colour Cream. This hair dye provides long-lasting, rich colour and 100% grey coverage. Formulated with Metal Purifier, it optimizes colour uptake and helps prevent damage, delivering up to 10 weeks of long-lasting colour and up to 6x stronger hair. This Colour Cream is Step 2 in the 3-step hair colour care routine. To use, mix the cream and developer, smooth through dry hair, rinse, then apply the nourishing treatment. It features a vegan formula, is dermatologically tested, and made with non-animal derived ingredients. The hair colouring kit includes colour cream, 1 bottle of developer, and 1 sachet of nourishing treatment.