It's all about the new QNED. Crisp colour and clarity on colossal LG QNED. Our new chipset and dimming zones perfect contents so every pixel stays razor sharp. alpha 8 AI Processor 4K: Outstanding intelligence for QNED elevates your TV experience. Immersion from within. Our advanced alpha 8 AI Processor 4K auto-optimizes audio and picture quality to sync to you. AI Acoustic Tuning: The optimal audio fits your space. The sound system detects the layout of your room and where you're sitting to create a dome of sound around you, perfectly tuned to your room's unique acoustics. Intelligence that's bright in any light: Come day or night. Brightness Control detects the light in your space and balances the picture accordingly for crisp and clear visuals. AI Picture Pro: Feel authentic realism in every frame. AI powers crisp clarity and colour. Make every scene a masterpiece. AI Super Upscaling uses deep-learning algorithms to enhance content in real-time so everything you watch looks astonishingly crisp. AI Sound Pro: Hear every detail of the soundscape. webOS Re:New Program: The latest webOS for 5 years. Stay up to date with handy features and technologies through 4 promised webOS upgrades over 5 years. webOS 24: Make your TV experience yours. Experience TV that's made for you with My Profile, AI Picture Wizard, AI Concierge, and Quick Cards. Ultra Big TV: Awe-inspiring scale captivates you. Ultimate immersion from life-size entertainment. See all your content on an ultra-big display and enjoy unparalleled clarity and scale for watching, playing, or exercising. Dimming Pro: Dive into incredible depth and detail. Advanced dimming technology ensures you see fine detail and remarkable true-to-life imagery by operating dimming areas across the screen. QNED colour: See bright and lush colours burst to life. Be mesmerized by incredibly rich colours, even more vivid than the world around you. Super Slim Design: Sleek design integrates into your interior. Designed super slim, your screen blends seamlessly into your space and sits perfectly against the wall. Perfect Fit with LG Audio: The outstanding soundbar worthy of the LG QNED. Synergy Bracket: Brilliant sound stays brilliantly hidden. With the Synergy Bracket, the matching S70TY soundbar can be easily installed and perfectly matches your QNED TV. Dive into movie thrills and gaming skills. FILMMAKER Mode: See it just as directors dreamed it. Immerse yourself in the most authentic cut. FILMMAKER Mode delivers movies just as the director intended with precise settings. Home Cinema Experience: Find more wonder in every scene you watch. Experience the cinema at home. HDR10 Pro delivers the intended look of any film with precise colour and contrast. Advanced Gameplay: Set your sights on colossal victories. Play stays smooth at high-speed with FreeSync and VRR, while easy settings make victory a cinch. Controls right where you need them: Don't pause to use Game Optimizer and Game Dashboard. Access to all your favourite games: Thousands of gaming universes right at your fingertips. Explore an epic library of cloud gaming titles and stream them immediately without ever wasting play time on downloads or updates.