The future of wash days is here with Living Proof No Frizz Shampoo. This breakthrough shampoo utilizes Sili-CLONE HairTech, a scientifically proven technology that mimics the benefits of silicones, making hair better with every wash. It delivers 3x smoother hair, promotes shine, sleekness, detangling, and conditioning. The formula is also proven to improve hair texture and quality over time, keep hair cleaner and healthier for longer, and protect against the visible effects of humidity. Say goodbye to flyaways and hello to irresistibly soft hair with a glass-like shine.