ICONIC London Melting Touch Lip Balm delivers unbelievable hydration, kissable shine, and pillowy-soft plumpness. This clever formula, supercharged with Acai Oil, Vitamin E, and vegan collagen, nourishes your lips with gorgeous moisture and a wash of shiny, sheer color. It melts instantly into your pout, providing ultra-soft nourishment and an indulgent satiny texture without stickiness. This easy-to-wear balm gives the illusion of an instantly plumped pout. To use, twist the base to dispense a small amount and glide onto lips for even color, nourishment, and shine. For added plumpness, apply a dot to the center of your pout. This variant, Strapless, is your go-to nude with pink undertones.