PRO:VOKE Touch of Silver Brighten & Defrizz Purple Serum is a multi-benefit treatment designed to neutralise brassy tones, smooth frizz, and repair split ends for blonde, highlighted, and grey hair. Infused with powerful purple pigments, it eliminates unwanted yellow hues while plant-based keratin strengthens and nourishes the hair. The lightweight, non-greasy formula tames flyaways, enhances shine, and keeps hair sleek and manageable without weighing it down. Perfect for maintaining a cool, radiant colour while keeping hair soft, smooth, and healthy. Brighten & Defrizz 3 in 1 Purple Serum. Neutralises Brassy Tones. Smoothes Frizz. Seals Split Ends. Blonde - Highlighted & Grey Hair. Visibly brighten and tone blonde, silver and grey hair in one application with our 1st Purple Hair Serum. Our light-weight formula goes onto wet or dry hair and smooths away frizz while sealing split ends. Enriched with plant based Keratin and violet pigments, it boosts both colour and condition. The result? Stunningly bright hair in perfect condition. Against Animal Testing. Suitable for Vegans. Suitable on wet & dry hair. Apply to hair, comb through hair... style. For best results, use after washing with our purple regime.