A clinically proven shampoo that reduces frizz for up to 72 hours* while sealing in weightless moisture for long-lasting smoothness. Hair Texture: Straight, Wavy, Curly and Coily Hair Type: Medium and Thick Hair Concerns: Dryness, Frizz and Shine Key Benefits: - Smooths frizz and adds hydration - Protects against humidity for extended smoothness - Improves hair's manageability and shine What Else You Need to Know: lock in moisture and lock out frizz for 72 hours—even in high humidity*—with a shampoo that seals in smooth hair in the shower for lasting results. formulated with extended humidity shield technology, water lily extract and aloe leaf juice to block out humidity, tame frizz and improve manageability. TEST RESULTS Clinically proven, after one use: -up to 74% less frizz for 72 hours in high humidity* *clinically proven for up to 72 hours, when used as a system with forget frizz anti-frizz conditioner. COMPOSITION Smooths frizz and adds hydration Protects against humidity for extended smoothness Improves hair's manageability and shine MORE INFORMATION Smooths frizz and adds hydration. Protects against humidity for extended smoothness. Improves hair's manageability and shine. USAGE RESTRICTIONS Avoid contact with eyes.