The Too Faced Born This Way Super Coverage Concealer in Marshmallow is designed for anyone seeking to effectively conceal imperfections, brighten undereyes, or sculpt features with a natural, skin-like finish. Its high-coverage formula effortlessly hides blemishes and dark circles, providing a flawless look that lasts. While exceptionally versatile, achieving a seamless application requires mindful blending and proper skin prep to avoid any potential creasing.
Full, Natural-Looking Coverage: Delivers complete coverage to conceal blemishes, dark circles, and uneven skin tone while maintaining a remarkably natural, skin-like finish.
Multi-Use Formula: Versatile enough for concealing, highlighting, contouring, and even full-face application, adapting to various makeup needs.
Long-Wearing Performance: Engineered to stay put throughout the day, resisting creasing, fading, and transferring for lasting perfection.
Hydrating & Non-Cakey: Infused with skin-loving ingredients to ensure comfortable wear without drying or settling into fine lines, promoting a smooth appearance.
Large Doe-Foot Applicator: Features a generously sized doe-foot applicator for easy, precise, and efficient application, allowing for swift coverage over larger areas or targeted spot concealing.
Excellent full coverage for various imperfections.
Versatile for concealing, highlighting, and contouring.
Long-lasting wear minimizes touch-ups.
Natural, skin-like finish prevents a heavy or mask-like look.
Wide range of shades to suit different skin tones.
Can crease if not properly set, especially under the eyes.
High coverage might feel too heavy for those preferring a very light makeup look.
Shade matching online can be challenging without swatching.
May require diligent blending for a seamless finish.
Excellent full coverage for various imperfections.
Versatile for concealing, highlighting, and contouring.
Long-lasting wear minimizes touch-ups.
Natural, skin-like finish prevents a heavy or mask-like look.
Wide range of shades to suit different skin tones.
Can crease if not properly set, especially under the eyes.
High coverage might feel too heavy for those preferring a very light makeup look.
Shade matching online can be challenging without swatching.
May require diligent blending for a seamless finish.
The Too Faced BTW Super Coverage Concealer excels in providing robust coverage for a variety of skin concerns, from stubborn blemishes and redness to dark undereye circles. Its rich, creamy texture glides smoothly onto the skin, offering buildable coverage without feeling heavy. For best results, apply a small amount directly to the desired area using the doe-foot applicator.
For Concealing: Dot directly onto blemishes, discoloration, or under-eye circles. Gently tap and blend with a damp beauty sponge, brush, or your ring finger. Build up coverage in thin layers if needed.
For Highlighting: Choose a shade one to two tones lighter than your skin. Apply to the high points of your face, such as the bridge of your nose, forehead center, cupid's bow, and cheekbones. Blend out for a lifted, illuminated effect.
For Contouring: Select a shade one to two tones deeper than your skin. Apply to the hollows of your cheeks, temples, jawline, and sides of the nose. Blend thoroughly for sculpted definition.
Its long-wearing formula means it typically holds up well throughout the day, even in moderate humidity. Setting with a light translucent powder is recommended, especially for oily skin types or in areas prone to creasing, to ensure maximum longevity and a smooth finish. The concealer layers well over foundations and under setting powders without pilling or looking patchy.
**Setup & Application:
Prep Your Skin: Ensure your skin is clean, moisturized, and primed (optional) before application. This creates a smooth canvas and helps the concealer adhere better.
Shake Gently: Lightly shake the tube before opening to ensure the formula is well-mixed.
Apply Strategically: Use the doe-foot applicator to dot the product directly onto areas needing coverage or enhancement. Start with a small amount; a little goes a long way due to its super coverage.
Blend Thoroughly: Blend the edges of the concealer into your skin using a damp beauty sponge, a dense blending brush, or your clean fingertips. Ensure there are no harsh lines.
Set (Optional but Recommended): For extended wear and to prevent creasing, lightly dust a translucent setting powder over the concealed areas.
**Compatibility:
Foundations: This concealer pairs well with liquid, cream, and powder foundations. Apply it either before or after foundation, depending on your preferred level of coverage and blending technique.
Primers & Setting Sprays: Fully compatible with various face primers and setting sprays to enhance longevity and finish.
Skincare: Works seamlessly over most moisturizers and eye creams; allow products to absorb fully before applying concealer.
**Care & Storage:
Keep Cap Tight: Always ensure the cap is securely fastened after each use to prevent the product from drying out.
Store Upright: Store the tube upright in a cool, dry place away from direct sunlight to maintain formula integrity.
Hygiene: Avoid sharing your concealer to prevent bacterial contamination. If using fingers to blend, ensure they are clean.
Shelf Life: Refer to the PAO (Period After Opening) symbol on the packaging, typically a jar icon with a number (e.g., 12M for 12 months), to determine its recommended lifespan after opening.