Cleanse your curls the pro way with the new L'Oréal Professionnel Curl Expression Clarifying & Anti-Build Up Shampoo. Enriched with Glycerin, Urea H and Hibiscus seed extract. This shampoo helps to gently remove daily accumulated build-up with a quick foaming, lightweight texture. Suitable for curls and coils. Silicone free for a natural touch. Enriched with highly concentrated actives: Glycerin 2%, Urea H & Hibiscus Seed. Glycerin is a plant-based humectant that holds onto water for long-lasting hydration on the driest of fibers. Urea H, naturally present in the skin, works to both retain hydration and reinforce the hydrolipid barrier. Hibiscus Seed, extracted from the heart of the hibiscus flower, is a super rich natural source of amino-acids and high-grade vitamins. Co-developed with 4 international curl and coil experts.