Revitalize your smile with a burst of long-lasting freshness using Colgate Max Fresh Toothpaste. Featuring unique cooling crystals and advanced FreshFX Technology, this powerful formula provides an invigorating clean. Every brush activates an intense cooling sensation that lasts up to 10 times longer, keeping your mouth feeling fresh throughout the day. This toothpaste offers super fresh breath and longer cooling sensations with its infused cooling crystals and FreshFX technology, providing 10X longer lasting cooling than regular fluoride toothpaste. It also helps to fight cavities and keep teeth white, giving you a gleaming smile.