This super-curling and lifting mascara, Benefit Roller Lash, features an eye-opening Hook 'n' Roll brush that grabs, separates, lifts, and curls lashes. The instant curve-setting formula holds for 12 hours, providing a curl power that lifts lashes and opens eyes. It contains Provitamin B5 and Serin for lash-conditioning benefits, is water-resistant, and delivers an ink-black satin finish. Easy to remove, this mascara has been a winner of the Sunday Times Style Awards for Best Beauty Newcomer. It is sweatproof and humidity-proof, with a high percentage of users reporting visibly lifted lashes and a long-lasting curl.