A clinically proven high-shine lip treatment infused with Hyaluronic Microspheres to deliver 12 hours of hydration and a glass-like glow. This lip balm is suitable for all skin types including normal, dry, combination, and oily. It addresses concerns of dryness, fine lines, and wrinkles. The formulation is a lip gloss, lip balm, and treatment combined. Key ingredients include Hyaluronic Acid Microspheres that flood lips with deep hydration to fill and plump lines, Fruit Actives that promote collagen production and deliver antioxidants to nourish and protect, and Glycerin, rich in fatty acids, which deeply hydrates and protects against moisture loss. This product is clinically proven to hydrate lips for 12 hours. Innovative Hyaluronic Microspheres flood lips with moisture, smooth lines, and lock in hydration for a glass-like glow. Each shade delivers a sheer, juicy tint with a high-shine finish inspired by Bingsoo—the fruity, icy Korean dessert! Suggested Usage: Apply to lips for lasting hydration, glass-like shine and a buildable hint of tint. Reapply as desired throughout the day for deep hydration and extra shine for irresistibly soft, moisturised lips. The Ice Bingsoo variant works double duty as an overnight lip mask, deeply hydrating and transforming dry lips while you sleep—so you wake up to soft, moisturised lips by morning. Glow Tip: Apply with your favorite lip pencil to create the appearance of fuller, juicier lips, enhance hydration, and amplify shine. Can also be layered over your favorite lip color for boosted glass-like glow! This product is vegan, cruelty-free, and comes in recyclable packaging. TEST RESULTS: In an independent clinical study on 42 subjects, after 12 hours, hydration lasted for 12 hours. In an independent consumer study on 42 subjects, after 1 week of use, 97% agree lips feel softer & look juicy, 97% agree it didn't dry out lips, and 95% agree lips look smoother.