Immerse yourself in stunning visuals with this 50-inch TCL Q7C Series 4K Ultra HD Smart TV. Featuring QD-Mini LED technology for exceptional picture quality, this TV delivers vivid colours, ultra-high contrast ratios, and higher peak brightness for a truly cinematic experience. The AiPQ™ Pro Processor optimises every scene in real-time, ensuring stable high-quality 4K resolution and smooth motion clarity for sports and action. With support for multiple HDR formats including Dolby Vision IQ and IMAX Enhanced, plus a 144Hz native refresh rate, you'll enjoy incredibly smooth motion and detailed images, making it perfect for gaming and fast-paced content. Enhance your audio experience with Dolby Atmos® and DTS:X® sound, tuned by Bang & Olufsen. Google TV provides a seamless streaming experience with personalized recommendations, and the hands-free Google Assistant allows for easy control. Apple AirPlay 2 and HomeKit support offer convenient integration with your Apple devices. The HVA panel ensures high native contrast ratios and wider viewing angles without colour washout, making it ideal for shared viewing experiences.