Create vibrant, dazzling shine and visibly brightened hair colour with PRO:VOKE Original Purple Shampoo in just 1 wash. This purple shampoo is perfect for natural, coloured, highlighted or platinum blonde, white and grey hair. Formulated with a unique mix of violet and blue pigments, this purple shampoo restores your hair colour by removing yellow and orange brassy tones, whilst optical brighteners add shine. Creating vibrant, dazzling shine for visibly brighter hair after just one wash. Maximise results by using every other wash in combination with our everyday Colour Care Shampoo and Conditioner set for maximum results. From the #1 purple brand in the UK.