L’Oréal Paris Preference Permanent Hair Dye, Luminous Colour, Golden Blonde 7.3. This hair dye offers rich luminous fade-defying colour, up to 5x more nourished hair, and 100% grey coverage with high impact shine. Suitable for all hair textures. The reformulated Préférence range provides a premium kit for a sensorial colour experience at home. The non-drip texture ensures optimal fibre coating for a luminous, long-lasting result in a shorter processing time, ready to rinse in 25 minutes. The renovated formula is powered by the Fade-Defying SYSTEM. The high concentration of long-lasting dyes combined with the new oil-in-gel texture provides a natural-looking colour result and up to 5x more nourished hair. The Shine Protect Conditioner is enriched with a UV filter and Vitamin E and should be used once a week to preserve shine. Box Contains: 1 Bottle of Colour Gel 60ml, 1 Applicator Bottle of Developer Cream 60ml, 1 Shine Protect Conditioner 54ml, 1 User Guide & 1 Pair of Gloves.