The Colgate Max White Luminous SmartFoam system bursts into foam to thoroughly clean everywhere, even in interdental spaces. Plus its whitening agents are released to efficiently whiten your teeth all-round! This toothpaste is a simple way to achieve a brighter smile in just a few brushes. It reaches every corner of your mouth for a thorough clean and visibly whiter teeth. Safe for enamel and perfect for daily use, it also leaves your breath feeling fresh with its cool mint flavour. Clinically shown to remove up to 100% of surface stains.