The Beauty White Colour Corrector Toothpaste is clinically proven to provide up to 7 shades* whiter teeth after only one use. The purple paste uses colour correction technology that conceals yellow tones providing whiter & brighter teeth after the first application. In addition, the unique whitening technology forms a protection shield helping to prevent from future staining (stains caused by food & drink), for lasting whiter teeth. Includes fluoride to help strengthen teeth and protect against tooth decay. Clinically proven: Immediately up to 7x whiter teeth after single brushing. Compared to a fluoride toothpaste without whitening ingredients. The instant effect is optical and temporary.