John Frieda Go Blonder Lightening Shampoo in a 75ml size. This shampoo is designed to gradually lighten hair, revealing lighter, brighter blonde tones with continued use. Experience the Go Blonder system for a sun-kissed look without the sun. Suitable for all hair types seeking subtle blonde enhancement. Directions: Apply to wet hair, lather, and rinse thoroughly. For best results, follow with Go Blonder Conditioner.