Restore the vibrancy of blonde hair with Paul Mitchell Forever Blonde Shampoo, specially formulated to repair the damage caused by bleaching and cleansing. This sulfate-free shampoo helps soften and strengthen as it cleanses. Paul Mitchell's exclusive KerActive protein hugs every strand to guard against breakage, while Safflower oleosomes help restore lost moisture and elasticity. Special botanicals including turmeric, chamomile, and lemon peel help keep blonde hues light and bright. Gently cleanses lightened and highlighted blonde hair while helping to repair damage and seal the cuticle. Powered by exclusive KerActive protein and safflower oleosomes. Helps keep blonde hair light, bright and healthy.