The Bleach London Silver Shampoo cleanses bleached hair while depositing intense, ashy-purple colour to help keep cool blondes bright and free from brassy yellows. Silver Shampoo is for all hair types but it works best on blonde hair with cooler undertones. It can also be used on warmer blondes for a creamy blonde finish. Follow up with Silver Conditioner for an even stronger colour. Preserve blonde hair with BLEACH LONDON Silver Shampoo. Specially formulated for blonde hair, the silver shampoo is infused with violet pigments to help maintain the brightness of your blonde tresses by neutralising the look of brassy and yellow tones. Cleansing away impurities while preserving colour vibrancy, the shampoo promotes radiant and revived locks. Also contains Wheat Proteins and Vitamin B5 to moisturise. Vegan.