With your creamy Lady Bold Lipstick, let your lips do the talking without ever saying a word. An advanced concentration of our EM-POWERING pigments with an ultimate lightweight comfortable texture for bold, outspoken fully loaded color with a soft-as-a-whisper feel. Longwearing for 12 hours. Smooths appearance of lip lines. Feather-resistant. Non-bleeding. Creamy texture. Glides on smoothly. Lightweight formula. Comfortable wear. TEST RESULTS Longwearing for 12 hours.