Want to achieve a cool colour and banish brassy warm tones? Majirel Cool-Cover's technology provides optimal neutralisation of warm reflects leaving ultra-cool tones with high resistance and intense coverage. Colours range from icy metallic blondes to intense mocha brunette shades. Enriched with Incell and Ionene G, the formula helps streghten the feel of the hair, leaving a glossy look with a silky soft touch. L’Oreal Majirel Cool Cover 7.17 Cool Ash Blond brings you unbeatably pure colour and strong coverage. Offering up to 3 levels of lift. L'Oreal Majirel Cool Cover is a permanent hair colour range which provides up to 100% grey coverage. Majirel Cool Cover will help to achieve cool colours and banish brassy warm tones. The wide professional palette of colours range from icy metallic blondes to intense mocha brunette shades for the perfect cool tone. It features Ionène G™ and Incell™ technologies that reach all 3 levels of the hair. This technology restores and protects the natural hair fibre, provides superior conditioning and all ovr shine for an unrivalled colour result.