This guide is for anyone seeking to achieve a dramatic, voluminous, and lifted lash look without the hassle of false lashes. The ICONIC London Triple Threat Mascara offers an ultra-black, weightless formula that promises all-day wear and a stunning, intense flutter, though mastering the application technique is key to avoiding common mascara pitfalls.
Lift, Length & Volume: Delivers significant enhancement for a truly dramatic effect.
Dramatic & Dark: Features an ultra-black, intense pigment for striking eye definition.
False-Lash Look: Engineered to mimic the appearance of false lashes, adding fullness and density.
100% Vegan: Formulated without animal-derived ingredients.
Weightless Formula: Provides comfort without feeling heavy on the lashes, ensuring all-day wear.
Slim Brush Design: Allows for precise application right from the root of the lashes.
Dense Bristles: Separates and coats each lash evenly for a clump-free, defined finish.
Achieves Dramatic Impact: Effectively creates a bold, false-lash effect.
Long-Lasting Wear: Designed to stay put all day and into the night.
Vegan Formulation: Suitable for users who prefer cruelty-free and vegan beauty products.
Easy Root-to-Tip Application: The slim brush makes it simple to coat every lash from the base.
Separates Lashes: Dense bristles help prevent clumping, ensuring a fanned-out look.
Application Technique Matters: May require practice to achieve desired results without clumping.
Not Explicitly Waterproof: Durability in wet conditions is not specified.
Info needed: Potential for smudging: While designed for long wear, individual results may vary based on skin type and environment.
Achieves Dramatic Impact: Effectively creates a bold, false-lash effect.
Long-Lasting Wear: Designed to stay put all day and into the night.
Vegan Formulation: Suitable for users who prefer cruelty-free and vegan beauty products.
Easy Root-to-Tip Application: The slim brush makes it simple to coat every lash from the base.
Separates Lashes: Dense bristles help prevent clumping, ensuring a fanned-out look.
Application Technique Matters: May require practice to achieve desired results without clumping.
Not Explicitly Waterproof: Durability in wet conditions is not specified.
Info needed: Potential for smudging: While designed for long wear, individual results may vary based on skin type and environment.
The ICONIC London Triple Threat Mascara is crafted for those who desire maximum lash impact. Its ultra-black formula provides immediate intensity, making eyes pop. The slim brush is adept at reaching the smallest lashes at the inner and outer corners, ensuring comprehensive coverage. For an everyday enhanced look, one or two coats applied from the root to the tip will provide noticeable lift and length. For the full 'false-lash' effect, wiggle the brush at the base of your lashes to build volume, then pull through to the tips. Apply a second or even third coat, allowing each layer to dry slightly in between to prevent clumping and maximize length. Users consistently report all-day wear without significant flaking or smudging under normal conditions, making it a reliable choice for long events or busy days. Its weightless feel ensures comfort, even with multiple coats. This mascara is a strong contender for creating a bold, defined eye look, ideal for special occasions or when you want your lashes to be the focal point.
Preparation: Ensure your lashes are clean and dry. For extra curl, you may use an eyelash curler before applying mascara.
Application: Remove the wand from the tube, wiping any excess product on the rim (do not pump the wand, as this introduces air and dries out the product).
Root to Tip: Place the brush at the base of your upper lashes. Wiggle the brush slightly from side to side as you sweep upwards to the tips. This technique helps to build volume at the root and distribute the product evenly.
Multiple Coats: For a more dramatic look, wait a few seconds for the first coat to partially dry before applying a second coat. Repeat the root-to-tip wiggling motion.
Lower Lashes: Lightly brush the wand over your lower lashes for definition.
Sensitive Eyes: While vegan, it is always recommended to perform a patch test or consult with an ophthalmologist if you have highly sensitive eyes or wear contact lenses.
Storage: Always ensure the cap is tightly sealed after use to prevent the mascara from drying out.
Hygiene: Mascara has a limited shelf life once opened (typically 3-6 months) to prevent bacterial growth. Replace your mascara regularly.
Removal: Use a dedicated eye makeup remover or micellar water. Gently hold a cotton pad soaked in remover over your closed eye for a few seconds to dissolve the mascara, then gently wipe downwards. Avoid harsh rubbing to protect your delicate eye area.