ICONIC London Triple Threat Mascara - Black

Fed up of faffing with falsies? Introducing the gold standard of mascaras. Are you ready for volum...

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Full details

This guide is for anyone seeking to achieve a dramatic, voluminous, and lifted lash look without the hassle of false lashes. The ICONIC London Triple Threat Mascara offers an ultra-black, weightless formula that promises all-day wear and a stunning, intense flutter, though mastering the application technique is key to avoiding common mascara pitfalls.

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BrandICONIC London

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FAQs

How do I achieve the 'false-lash' look with this mascara?

For the most dramatic effect, start by wiggling the wand at the base of your lashes to build volume, then sweep upwards. Apply 2-3 coats, allowing each coat to dry for 10-15 seconds before applying the next, focusing on lifting and separating with each stroke.

Is the ICONIC London Triple Threat Mascara waterproof?

The product description does not explicitly state that it is waterproof. While designed for long-lasting wear, it is not marketed as a waterproof formula. For best results in humid conditions or for water-based activities, a dedicated waterproof mascara might be preferred.

How should I remove the mascara?

This mascara can be effectively removed with most oil-based or bi-phase eye makeup removers, or micellar water. Soak a cotton pad with remover, gently press it against your closed eyelid for a few seconds to help dissolve the product, then wipe downwards and outwards without harsh rubbing.

Is this mascara suitable for sensitive eyes or contact lens wearers?

While the mascara is 100% vegan, which some sensitive-eyed individuals prefer, individual sensitivities vary. If you have sensitive eyes or wear contact lenses, it is advisable to test the product on a small area first or consult your ophthalmologist. The formula is not explicitly labeled as hypoallergenic.

How long does a tube of ICONIC London Triple Threat Mascara typically last once opened?

Like most mascaras, it is recommended to replace your tube every 3 to 6 months after opening. This helps prevent bacterial buildup and ensures optimal product performance and freshness.

Can I use this mascara on my lower lashes?

Yes, you can use the ICONIC London Triple Threat Mascara on your lower lashes. The slim brush allows for precise application. For a subtle look, use the tip of the wand to lightly coat the lower lashes. For more drama, gently sweep the full brush across them.

Troubleshooting

Mascara appears clumpy after application

Wipe any excess product off the mascara wand before applying. Apply mascara in thin, even coats, allowing each coat to dry slightly. Use a clean lash comb to separate lashes immediately after application.

Mascara flakes or smudges throughout the day

Ensure lashes are clean and free of oils before application. Allow each coat to dry completely before blinking. Avoid touching your eyes, and consider setting under-eye area with a light powder if you have oily skin.

Mascara tube seems dry or product is difficult to apply

Mascara can dry out over time. It's recommended to replace mascara every 3-6 months. Avoid pumping the wand in and out, as this pushes air into the tube, drying out the formula faster. If new, check that the cap is sealed tightly.

Unable to achieve sufficient length/volume

Curl your lashes with an eyelash curler before applying mascara. Focus on wiggling the brush at the very root of the lashes to build a strong base, then pull through. Apply 2-3 thin coats instead of one thick coat.

Pros and Cons

Pros

  • Achieves Dramatic Impact: Effectively creates a bold, false-lash effect.
  • Long-Lasting Wear: Designed to stay put all day and into the night.
  • Vegan Formulation: Suitable for users who prefer cruelty-free and vegan beauty products.
  • Easy Root-to-Tip Application: The slim brush makes it simple to coat every lash from the base.
  • Separates Lashes: Dense bristles help prevent clumping, ensuring a fanned-out look.

Cons

  • Application Technique Matters: May require practice to achieve desired results without clumping.
  • Not Explicitly Waterproof: Durability in wet conditions is not specified.
  • Info needed: Potential for smudging: While designed for long wear, individual results may vary based on skin type and environment.

Setup, Compatibility & Care

First Use & Application Tips

  1. Preparation: Ensure your lashes are clean and dry. For extra curl, you may use an eyelash curler before applying mascara.
  2. Application: Remove the wand from the tube, wiping any excess product on the rim (do not pump the wand, as this introduces air and dries out the product).
  3. Root to Tip: Place the brush at the base of your upper lashes. Wiggle the brush slightly from side to side as you sweep upwards to the tips. This technique helps to build volume at the root and distribute the product evenly.
  4. Multiple Coats: For a more dramatic look, wait a few seconds for the first coat to partially dry before applying a second coat. Repeat the root-to-tip wiggling motion.
  5. Lower Lashes: Lightly brush the wand over your lower lashes for definition.

Compatibility

  • Sensitive Eyes: While vegan, it is always recommended to perform a patch test or consult with an ophthalmologist if you have highly sensitive eyes or wear contact lenses.

Care & Maintenance

  • Storage: Always ensure the cap is tightly sealed after use to prevent the mascara from drying out.
  • Hygiene: Mascara has a limited shelf life once opened (typically 3-6 months) to prevent bacterial growth. Replace your mascara regularly.
  • Removal: Use a dedicated eye makeup remover or micellar water. Gently hold a cotton pad soaked in remover over your closed eye for a few seconds to dissolve the mascara, then gently wipe downwards. Avoid harsh rubbing to protect your delicate eye area.