This advanced formula of natural seaweed-based gel actively absorbs and neutralises strong odours, preventing unwanted smells and cross-contamination of food flavours. It has a hint of lemon for added freshness and effectively removes unwanted fridge odours generated by meat and poultry, fruit and vegetables, fish and seafood, and cheese and dairy products. The natural formula also helps prevent flavour cross-contamination between food. It lasts up to 12 weeks and will not taint or spill. It also includes a temperature indicator and visual end of life indicator. It is even able to cover even large 'American' size fridges.