Benefit They're Real! Magnet Mascara is a revolutionary mascara designed to provide extreme lengthening and powerful lifting for your lashes. This innovative formula boasts a magnetic force that draws out lashes to incredible lengths, making them appear up to 40% longer. The mascara offers an impressive 36-hour wear, ensuring your lashes stay dramatically enhanced throughout the day and night. It features an Extender Brush with a magnetically charged core, which works to pull the Magnetic Mineral Enriched Formula up and out beyond the tips of your lashes, achieving extreme length and a powerful lift. The custom-designed zig-zag bristles are strategically placed to fan out, separate, and define each lash for a flawless finish. In testing, 93% of users agreed it was extremely lengthening, and 95% reported that it lifts and lengthens lashes up and out. To use, gently wiggle the wand from the base of your lashes to the tips. For the most dramatic lash results, allow a few seconds of drying time between coats. (Results based on instrumental tests and self-evaluation by users.)