Up To 9x More Moisture* Smoothes, Adds Shine & Defines Curls Made With Fair Trade Shea Butter Vitamin B Complex Style No Mineral Oil, No Silicones Cruelty Free *vs non conditioning shampoo on wavy, curly, coily hair. Smoothes and enhances natural curl pattern revealing frizz-free volume. Made with pure shea butter and formulated without harsh ingredients.