Philip Kingsley Elasticizer Deep-Conditioning Treatment delivers a super-charged boost of elasticity, moisture and strength to your hair. This award-winning, pre-shampoo, nutrient-rich formula helps to reduce the likelihood of breakage, leaving hair bouncy, silky, shiny and manageable without weighing hair down. Apply before shampooing and then wash out. This treatment hydrates, protects and improves elasticity and shine, leaving your hair in the best condition possible. Give your hair an enhanced Elasticizer treat by covering with a shower cap and leaving on overnight. Apply Elasticizer before working out, then shampoo out post-gym. Use Elasticizer as a styling cream on natural tightly coiled hair. An intensive pre-shampoo treatment, Elasticizer gives your hair unrivalled elasticity, bounce and shine. Originally created for Audrey Hepburn who wanted a product that would keep her hair in great condition throughout the styling and colouring done to her hair on film sets, the treatment also provides UV protection which prolongs the life of coloured hair. Enriched with castor and olive oils, it locks in moisture for wonderfully soft and silky hair. Fragrance-free, you'll see visible results even after the first application. Directions of Use: Apply a small amount to damp hair before shampooing. Work into hair with your fingertips. Rinse well. Follow with shampoo and conditioner. For fine and medium hair, apply sparingly to mid lengths and ends once or twice a month. For coarse, wavy and thick hair, use more generously once a week. Do not use three days before or three days after chemical processing.