Reincarnation Bond Restoring Shampoo - Strengthening Daily Shampoo for All Hair Types - Vegan & PETA-Approved - 300 ml - by BLEACH LONDON. Ideal for brittle, weakened strands, Bleach London’s Reincarnation Shampoo is developed by professionals for instant and long-term results, scientifically proven to reduce breakage by 68%. Enriched with bond-targeting technology, the formula is powered by creatine, amino acids and wheat proteins, encouraging the illusion of thicker-looking lengths. A nourishing shampoo that helps to leave the hair feeling refreshed. The formula is for all hair types. It's perfect for bleached, coloured, dry and damaged hair, and works to remove impurities and product build-up, promoting a silky-soft finish. Forming a protective shield over the hair, the shampoo seeks to protect against environmental aggressors while creating the look of stronger lengths. Vegan and Peta-Approved.