L'Oréal Professionnel Dia Color is an ammonia-free demi-permanent hair colour that delivers up to 6 weeks of glossy colour with 3x more shine. Delivering up to 70% grey coverage, the 100% true-to-tone colour is the perfect second step after a lightening, colour or coverage service, making it perfect for neutralising lightened hair and refreshing faded lengths. Melanin Gap Filler Technology fills gaps from lost melanin and reinjects colour inside the hair fibre. Hair is balanced and 30% more conditioned for healthier-looking hair and natural looking results. All shades are intermixable for truly personalised colour results. The acidic gel-crème texture ensures easy mixing, application and rinsing. Key benefits: 6 weeks of gloss colour 3x more shine Up to 70% grey coverage 100% true-to-tone colour Up to 92% natural origin ingredients Consumer & instrumental tests Maximum percentage of naturality across all shades in t Whether you're looking to cover grey hair or simply want to switch up your look, Dia Color is the perfect solution. With a wide range of shades to choose from, you can easily find the perfect colour to suit your style. Plus, the easy application process ensures a seamless and even coverage, leaving your hair looking salon-worthy. Say goodbye to dull and lifeless hair and hello to beautiful, radiant locks with Dia Color by L'Oréal Professionnel.