Swatch was founded in 1983 by Ernst Thomke, Elmar Mock and Jacques Müller. The brand was built in response to the ‘quartz crisis’ of the 1970s. The majority of the brand’s watch collection features a black dial with multi-coloured accents. The case back is transparent and includes the message "Time is what you make of it". It is completed with a black bio-sourced material strap with traditional buckle fastening.