The Ultimate Hair Straightening Elixir with Eco Chic Technology. This salon-quality formula, family-owned since 1979, is made with 100% vegetarian ingredients and is cruelty-free, certified by Leaping Bunny®. Beauty From The Elements is Chic on The Street®. It offers superior smoothing, soothing, and straightening, enhanced with natural botanicals that protect hair while creating a silky shine. It is vegan, cruelty-free, and comes in recyclable packaging. Free from parabens, mineral oil, harmful sulfates, propylene glycol, phthalates, and artificial dyes. The Straight Fast™ Straightening Elixir smoothes and soothes hair for the ultimate sleek style, temporarily straightening hair until your next wash. Natural botanicals help protect hair from heat styling. It smooths curls, relaxes waves, and controls even the unruliest hair. This lightweight, crystal-clear gel adds silky shine while repelling humidity, leaving hair sleek and touchable. Perfect for all hair types. The elements of earth, wind, fire, and water represent a unique combination of natural botanicals and incredible style. To use, apply evenly to wet, towel-dried hair. Dry with a dryer and pull the hair straight with a brush. Finish by applying a small amount to dry hair. Combine with other Giovanni styling products to add shine to any look. Ingredients include purified water, glycerin, cyclopentasiloxane, dimethicone, phenyltrimethicone, tocopherol (vitamin E), panthenol (provitamin B5), phenoxyethanol, fragrance (contains essential oils), organic extracts of Golden film (Eschscholtzia californica) leaf, Nettle (Urtica dioica), Rosehip (Rosa canina) fruit, and Rosmarinus officinalis leaf, and Bergamot (Citrus aurantium bergamia) extract. Certified organic botanicals create stunning styles.