Cleanses without stripping color and restores moisture as you lather. Silkens hair with softness and shine, drenching each tress in hydration. This shampoo is formulated without Lauryl Sulfate, is color-safe, and salon-quality. It is a family-owned and operated product since 1979, part of Eco Chic Hair Care. The ingredients are 100% vegetarian and not tested on animals (Leaping Bunny®; Cruelty Free). It is vegan and infused with natural botanical ingredients, free from parabens, mineral oil, harmful sulfates, propylene glycol, phthalates, and artificial dyes. This shampoo is designed to moisturize and conquer dry, damaged hair, bringing strength and shine. The delectable botanical blend of buttery Avocado and golden Olive Oil, formulated in Giovanni's exclusive Dual Moisture Complex, replenishes hair that feels dull, lifeless, and brittle. Lather in moisture, shine, and control for your glossiest, most glamorous hair. It will not strip or fade color and is ideal for hair that is heat-styled often.