A bond repair shampoo clinically proven to repair and strengthen damaged strands caused by everyday stressors, heat, and chemical treatments. Packed with bond cure technology, plant butters, and vegan proteins, this reparative shampoo gently cleanses while working to repair, strengthen, and bring dry, damaged hair back from its breaking point. Suitable for all hair textures including Straight, Wavy, Curly and Coily, and all hair types including Fine, Medium, and Thick. It addresses concerns such as Dryness, Damage/Split Ends/Breakage, and is color-safe. The formula hydrates hair, repairs and strengthens hair, and targets the most abundant bonds in hair. Contains less than one percent synthetic fragrance. It is also vegan, cruelty-free, and comes in recyclable packaging. Fragrance Description: Notes of warm vanilla, spicy sweet clover, and fresh citrus create an intoxicating scent. In a clinical test, compared to a control, when used with The Kure Bond Repair Conditioner for Damaged Hair: Hair was 7x more repaired, had 55% less breakage, and was 2x stronger after 1 use. Key Ingredients: Bond Cure Technology, Vegan Proteins, and Sea Buckthorn. Avoid contact with eyes.