Iconic London Stay and Slay Waterproof Mascara - 9ml

The Iconic London Stay and Slay Waterproof Mascara is a high-performance mascara designed to provi...

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Product Information

Full details

The Iconic London Stay and Slay Waterproof Mascara is designed for individuals seeking a high-performance mascara that offers long-lasting wear and intense lash definition. Its key benefit is a waterproof formula that ensures smudge-proof and flake-free results throughout the day. A potential consideration is that waterproof formulas can sometimes be more challenging to remove completely. This mascara delivers dramatic volume and length, creating a captivating eye look with its 9ml size.

All features

Model Part Number7328516
BrandIconic London

Extended Product Information

FAQs

Is this mascara truly waterproof?

Yes, the Stay and Slay mascara features a waterproof formula designed to resist water, humidity, and smudging for long-lasting wear.

How do I best remove this waterproof mascara?

For effective removal, we recommend using an oil-based or bi-phase eye makeup remover. Apply to a cotton pad, hold against your closed lashes for a few moments, then gently wipe away.

Can this mascara be used with lash extensions?

While designed for natural lashes, it is generally not recommended to use heavy waterproof mascaras with lash extensions as they can break down the adhesive. Always consult with your lash technician.

Will this mascara make my lashes look natural?

This mascara is designed to provide dramatic volume and length, creating a bolder look. For a more natural appearance, apply only one light coat.

How long does the mascara typically last on the lashes?

The Stay and Slay mascara is formulated for long-lasting wear, typically staying put throughout the day without flaking or smudging when applied correctly.

What is the size of the mascara?

The Iconic London Stay and Slay Waterproof Mascara comes in a 9ml size.

Can I use this mascara if I have sensitive eyes?

While formulated for performance, individuals with sensitive eyes should always perform a patch test. If irritation occurs, discontinue use. A gentle, dedicated eye makeup remover is advised.

Troubleshooting

Mascara is clumpy during application.

Ensure the wand is wiped clean of excess product before application. Avoid pumping the wand in and out of the tube, as this can dry out the formula. Apply thinner coats.

Mascara smudges under the eyes.

Ensure lashes are completely dry before application. Allow each coat to dry slightly before applying the next. If oiliness is an issue, consider using a primer.

Difficulty removing the waterproof formula.

Use a dedicated oil-based or bi-phase eye makeup remover. Apply to a cotton pad, hold it against your closed eyelid for 10-15 seconds to dissolve the formula, then gently wipe away.

Mascara seems dry or flaky.

The product may be nearing the end of its life or has been exposed to air excessively. Try adding a drop of saline solution or eye drops to the tube and rolling it between your hands to rehydrate. If it persists, it may be time to replace.

Pros and Cons

Pros

  • Provides excellent smudge-proof and waterproof wear.
  • Delivers noticeable volume and length to lashes.
  • Formula is designed to resist flaking throughout the day.
  • Creates a dramatic and defined eye look.
  • Suitable for long wear, including humid conditions.

Cons

  • May require a specific makeup remover for complete removal.
  • Can potentially clump if too many coats are applied.
  • Might feel heavier on lashes compared to non-waterproof formulas.
  • Removal process could be more time-consuming.
  • Not ideal for those seeking a very natural, subtle lash effect.

Setup, Compatibility & Care Instructions

Setup: This mascara requires no setup. Simply open the tube, remove the wand, and apply directly to lashes.

Compatibility: Suitable for use with all eye makeup and lash types. It is designed to be compatible with most makeup removers, though a dedicated eye makeup remover is recommended for optimal and gentle removal.

Care:

  1. Cleaning the Wand: After each use, wipe any excess product from the wand before returning it to the tube to prevent clumping and contamination.
  2. Storage: Store the mascara upright at room temperature, away from direct sunlight and extreme heat. Ensure the cap is tightly sealed to prevent the formula from drying out.
  3. Expiration: Discard the mascara three to six months after opening for hygienic purposes and to ensure optimal performance.