Acknowledged as one of the best whitening shampoos and trusted by many champion show dog owners to make their pet’s white coat dazzle. As many white coated dogs suffer from skin sensitivity White Wash is a mild shampoo that reduces risk of skin irritation. This unique white dog shampoo enhances the coat to help improve radiance and shine with a deep cleaning to remove stains and improve the overall appearance of your dog's coat. With built-in conditioner and pro-vitamin B5, it also helps to keep your dog's coat beautifully clean and healthy. White Wash can be used on all coat and skin types including sensitive skin. All Animology dog shampoos have a mild yet deep cleaning action that removes dirt and odour without stripping the coat of its essential oils. Our 'easy rinse' formulation keeps washing time to a minimum, while the built-in conditioner and Pro-Vitamin B5 help to improve the health, strength and condition of your dog's coat.