Protect the vibrancy of your colour treatment for up to 100 days* with the L'Oréal Professionnel Vitamino Colour Spectrum Purple Tinted Shampoo. Starring a powerful blend of citric and ferulic acids, the creamy formula protects the dimension of your shade, while working to cleanse and nourish the strands. Hair appears rich and glossy with use, unwanted reflects are neutralised and levels of brightness and darkness are preserved, helping to keep your tone intact. Specifically created for blonde coloured hair, the purple-tinted formula instantly minimises the appearance of yellow undertones. L'Oreal Professionnel Vitamino Color Spectrum Purple Dyes Shampoo is designed to neutralise unwanted yellow undertones in blonde hair, enhancing colour vibrancy and shine. Enriched with purple dyes and caring agents, this shampoo helps maintain your hair's cool tones while providing nourishment, strength and leaves hair feeling cleansed. The system helps to lock dyes within the hair fibre using patented technology*. Lock in your day 1 vibrant colour for up to 100 days**. Shine: High glass shine Saturation: Rich, vibrant colours Contrast: Optimal perception between multiple shades Tone: Helps neutralise unwanted reflects Brightness: Level of brightness and darkness are well preserved The creamy purple formula instantly neutralises undesired yellow undertones for blonde hair. * Instrumental test after 49 washes using the full Vitamino Colour Spectrum routine. ** Patent granted in France.