The PROVOKE Go Ashy Shampoo is specifically formulated for individuals with blonde, silver, brunette, or balayage hair looking to effectively neutralize unwanted warm and brassy tones. Its core benefit is the ability to transform hair to a cool, ashy hue in as little as one wash, thanks to its triple toning technology; however, users should adhere to the recommended leave-in time to achieve optimal results and avoid over-toning.
Triple Toning Technology: Advanced formula designed to actively target and neutralize yellow and orange undertones in hair.
Brassiness Removal: Efficiently eliminates warm, brassy tones, restoring a cooler color balance.
Ashy Hue Enhancement: Imparts a desirable ashy tint to hair, promoting a modern and refined look.
Fast-Acting Results: Delivers noticeable toning effects in just one application, ideal for quick color correction.
Versatile Hair Types: Suitable for a broad range of hair colors including blondes, silvers, brunettes, and balayage.
Easy Integration: Designed to be used as a regular shampoo, making it simple to incorporate into your hair care routine.
Rapid Toning: Achieves significant results in a single wash, saving time.
Effective Brassiness Neutralization: Reliably tackles unwanted warm tones.
Wide Hair Type Compatibility: Works well across multiple hair colors and styles, from natural silver to highlighted balayage.
Convenient Application: Functions like a regular shampoo, making it easy to use.
Enhances Cool Tones: Specifically formulated to add a stylish ashy finish.
Timing Sensitivity: Leaving it on for too long can potentially lead to over-toning (e.g., purple tint).
Requires Follow-up Conditioner: For best results and to maintain hair health, a dedicated conditioner is recommended.
Potential for Uneven Toning: If not applied thoroughly and evenly, results might appear patchy.
Info needed: Potential for drying hair: As with many toning shampoos, frequent use might require extra conditioning to prevent dryness.
Rapid Toning: Achieves significant results in a single wash, saving time.
Effective Brassiness Neutralization: Reliably tackles unwanted warm tones.
Wide Hair Type Compatibility: Works well across multiple hair colors and styles, from natural silver to highlighted balayage.
Convenient Application: Functions like a regular shampoo, making it easy to use.
Enhances Cool Tones: Specifically formulated to add a stylish ashy finish.
Timing Sensitivity: Leaving it on for too long can potentially lead to over-toning (e.g., purple tint).
Requires Follow-up Conditioner: For best results and to maintain hair health, a dedicated conditioner is recommended.
Potential for Uneven Toning: If not applied thoroughly and evenly, results might appear patchy.
Info needed: Potential for drying hair: As with many toning shampoos, frequent use might require extra conditioning to prevent dryness.
PROVOKE Go Ashy Shampoo is engineered for immediate impact, making it an excellent choice for maintaining salon-fresh cool tones between professional appointments or for correcting brassiness at home. Its triple toning technology works by depositing purple pigments onto the hair strands, which counteract yellow and orange tones, shifting the hair color towards a cooler, ashy spectrum.
Wet Hair: Thoroughly wet your hair with warm water.
Smooth Through: Apply a generous amount of shampoo to your hands and then smooth it evenly through all sections of your wet hair, ensuring complete coverage from roots to ends.
Leave On: Allow the shampoo to remain on your hair for 5 minutes. This duration is crucial for the toning agents to work effectively. Do not exceed this time unless you have tested on a small section first.
Rinse Thoroughly: Rinse your hair completely with warm water until the water runs clear and no shampoo residue remains.
Follow with Conditioner: For best results and to help seal in the tone while maintaining hair moisture, immediately follow with PRO:VOKE Go Ashy Conditioner or your preferred nourishing conditioner. This step is vital to prevent potential dryness and enhance shine.
This shampoo is particularly useful for individuals noticing their blonde highlights turning yellow, their silver hair gaining a yellowish tint, or their balayage developing unwanted orange tones. A weekly or bi-weekly application can help maintain the desired cool, ashy aesthetic, extending the life of your hair color and reducing the frequency of salon visits.
There is no complex setup required for PROVOKE Go Ashy Shampoo. Simply ensure your hair is thoroughly wet before application. For first-time users, it's advisable to perform a patch test on a small, inconspicuous section of hair to observe how your specific hair type reacts to the toning pigments and to determine your ideal leave-in time (though 5 minutes is the general recommendation).
PROVOKE Go Ashy Shampoo is highly compatible with:
Blonde hair: Natural, dyed, or highlighted.
Silver/Grey hair: To remove yellowing and enhance brightness.
Brunette hair: Especially those with highlights or balayage looking to achieve cooler brown tones.
Balayage: To maintain the cool contrast in multi-toned hair.
It is generally safe for color-treated hair, but if you have freshly colored or highly porous hair, observe carefully during your first use.
Storage: Store the shampoo in a cool, dry place, away from direct sunlight.
Avoid Eye Contact: In case of contact with eyes, rinse immediately and thoroughly with water.
External Use Only: This product is for external use on hair only. Keep out of reach of children.
Maintain Hair Health: To prevent potential dryness, always follow with a good quality conditioner, especially the PRO:VOKE Go Ashy Conditioner, after each use. Avoid overusing the shampoo; typically, 1-2 times per week is sufficient for maintenance.