A gentle clarifying shampoo that deeply cleanses hair, removing product buildup, pollution, excess oil, and heavy metals deposited from hard water to keep hair cleaner, longer. This cream-to-lather formula deeply cleanses without stripping hair, resets hair to a clean slate for optimal treatment effectiveness, and protects against discoloration from chlorine, revealing soft, shiny, manageable hair. It improves color vibrancy and helps keep hair cleaner, longer. The shampoo contains Magnetic leer to attract and remove buildup, a gentle surfactant blend to sweep away pollution and sebum, a naturally derived chelating agent to remove heavy metal buildup from hard water, and activated charcoal to detoxify hair by absorbing odors and impurities.