The Samsung The Frame 43" Black 4K Ultra HD TV is ideal for users seeking a television that seamlessly integrates into their home decor, transforming into a personalized art display when not in use. Its key advantage lies in its unique Art Mode and glare-free Matte Display, offering an immersive visual experience for both content and artwork. Users should remember to register their 5-year warranty within 90 days of purchase to ensure full coverage.
Customizable Bezel & Slim Design: Allows you to personalize the TV's frame to match your interior design, making it look like a piece of art rather than a traditional TV.
Matte Display: Provides a glare-free viewing experience, ensuring clear visibility of both TV content and displayed art, regardless of ambient light.
Art Mode: Transforms the TV into a digital art gallery when off, displaying thousands of artworks or your personal photos to enhance your living space.
Pantone Validated & Quantum Dots: Delivers accurate, vibrant colors for both stunning digital art and high-definition TV shows and movies, thanks to precise color calibration.
Dolby Atmos® & Object Tracking Sound: Offers a powerful, immersive audio experience where sound moves dynamically with the action on screen, drawing you deeper into content.
AI-Powered 4K Upscaling: Automatically enhances non-4K content to near-4K resolution, providing clearer and more detailed images across various sources.
Gaming Hub & FreeSync Premium: Optimizes the gaming experience with seamless performance, minimal lag, and smooth visuals, making it perfect for avid gamers.
One Connect Box: Consolidates all input cables into a single, sleek box, allowing for a clean, minimalist setup with fewer visible wires around the TV.
Transforms into an elegant art display when not used as a TV, enhancing home aesthetics.
Matte Display significantly reduces glare for optimal viewing in various lighting conditions.
Delivers vibrant, accurate colors for both art and video content.
Provides immersive, dynamic audio with Dolby Atmos and Object Tracking Sound.
Offers a superior gaming experience with low lag and smooth motion.
Features a clean, clutter-free setup thanks to the One Connect Box.
Includes a 10-Year Screen Burn Warranty for long-term peace of mind.
Energy efficiency class G, which may result in higher power consumption compared to some alternatives.
5-year warranty requires registration within 90 days of purchase to be valid.
Customizable bezels are typically sold separately, adding to the overall cost.
Full access to the Art Store's extensive collection may require a subscription.
AI-powered 4K upscaling provides 'near-4K quality' for lower resolution content, not true native 4K.
Transforms into an elegant art display when not used as a TV, enhancing home aesthetics.
Matte Display significantly reduces glare for optimal viewing in various lighting conditions.
Delivers vibrant, accurate colors for both art and video content.
Provides immersive, dynamic audio with Dolby Atmos and Object Tracking Sound.
Offers a superior gaming experience with low lag and smooth motion.
Features a clean, clutter-free setup thanks to the One Connect Box.
Includes a 10-Year Screen Burn Warranty for long-term peace of mind.
Energy efficiency class G, which may result in higher power consumption compared to some alternatives.
5-year warranty requires registration within 90 days of purchase to be valid.
Customizable bezels are typically sold separately, adding to the overall cost.
Full access to the Art Store's extensive collection may require a subscription.
AI-powered 4K upscaling provides 'near-4K quality' for lower resolution content, not true native 4K.
The Samsung The Frame 43" is engineered to perform as both a high-quality 4K TV and an elegant piece of art. When you're watching movies or TV shows, the 4K Ultra HD display combined with Pantone Validated colors and Quantum Dots ensures stunning clarity and vibrant, true-to-life visuals. The Matte Display is a game-changer, effectively eliminating reflections from windows or lights, allowing for comfortable viewing at any time of day.
For audio, Dolby Atmos® and Object Tracking Sound work together to create a three-dimensional soundscape. For example, if a car speeds across the screen, the sound will follow its movement, providing a truly immersive experience that pulls you into the action. AI Sound Pro further refines this by adapting the sound to the specific content you're watching (e.g., clear dialogue for news, rich bass for action movies) and your room's acoustics.
Gamers will appreciate the dedicated Gaming Hub and FreeSync Premium technology. This combination, along with Motion Xcelerator 144Hz, means you'll experience ultra-smooth gameplay with minimal input lag and screen tearing, crucial for fast-paced action titles. You can jump straight into cloud gaming services or connect your console for an uncompromised experience.
Beyond entertainment, the Art Mode transforms your living space. Instead of a blank screen, you can display renowned artworks or family photos, making your TV a dynamic focal point. The One Connect Box keeps all your devices and cables neatly organized away from the TV itself, contributing to a clean, minimalist aesthetic, especially when wall-mounted.
Setting up your Samsung The Frame is designed for simplicity:
Unpack and Assemble: Carefully unbox the TV and attach the included Height Adjustable Stand, or prepare for wall mounting with a compatible VESA mount (sold separately).
Connect with One Connect Box: Connect all your external devices (cable box, gaming console, soundbar) to the One Connect Box. Then, connect the single, almost invisible cable from the One Connect Box to the TV itself. This streamlines cable management.
Power On and Initial Configuration: Plug the One Connect Box into a power outlet. Follow the on-screen prompts to connect to your Wi-Fi network, sign in to your Samsung account, and set up your preferred smart features.
Register Warranty: Crucially, register your product's 5-year warranty online at https://www.samsung.com/uk/offer/5-year-samsung-tv-warranty within 90 days of your invoice date to validate any claims.
Smart Home Integration: The Frame integrates with SmartThings, allowing you to control compatible smart home devices directly from your TV.
Voice Assistants: Supports multiple voice assistants including Alexa and Bixby, letting you control the TV and other smart devices using voice commands.
Audio: Works seamlessly with Samsung soundbars via Q-Symphony for an enhanced audio experience.
Matte Display Cleaning: For the Matte Display, use a soft, dry, lint-free microfiber cloth to gently wipe away dust and smudges. Avoid using harsh chemicals, alcohol-based cleaners, or abrasive materials, as these can damage the screen.
SolarCell Remote: The remote charges using indoor light. To maintain its charge, ensure it's exposed to ambient light regularly. No disposable batteries are needed.
General Cleaning: For the TV frame and One Connect Box, use a slightly damp cloth with plain water, then immediately dry with a soft cloth. Ensure no liquid enters any openings.
Software Updates: Periodically check for and install software updates to ensure optimal performance and access to new features.