Whisk away the impurities that can weigh down hair and make it lifeless with this deeply cleansing shampoo. Virtue Purifying Shampoo is a clarifying shampoo infused with Alpha Keratin 60ku designed to be hair's weekly detox. Formulated to gently remove excess oil, product residue, and environmental irritants like pollution and smoke, this deep cleanser whisks away the impurities that strip hair of its life and luster. Formulated with revolutionary damage-repair protein Alpha Keratin 60ku, this product not only deeply and gently cleanses, it also helps bring hair back to its healthiest state. A rejuvenating “must-have” product for all hair types, it leaves both the hair and scalp feeling fresh and renewed. A juicy, refreshing citrus fragrance with hints of flowers and detoxifying tea, plus sweet orange and lemon essential oils for deep cleansing and added shine. Ideal for: - All hair types. - Great for a weekly reset to refresh styles. - Safe for colour-treated and chemically treated hair. Results: 98% of women immediately felt their hair looked and felt cleaner and appeared healthier.* After only 2 uses, 100% of women felt their hair looked cleaner, revived and smelled fresh.* After only 3 uses, 100% of women felt that all the impurities in their hair were washed away.* With continued use, 98% of women felt their scalp was refreshed and hair was detoxified.* * Consumer Perception Study of 50 women who used the Refresh Purifying Shampoo once a week for 4 weeks. Key ingredients: - Charcoal Powder: Extracts oil and impurities for removal during shampooing. - Hops Extract: Provides a purifying and astringent effect on scalp. - Coconut Fatty Acid Blend: A blend of gentle cleansers derived from coconut oil that also have moisturising benefits. Create a weekly ritual of detoxing your hair and scalp with Purifying Shampoo to remove impurities and reveal lightweight, bouncy, and refreshed hair. Consider using it before a colour service to begin with a clean slate. Give hair a dreamy detox with the VIRTUE Purifying Shampoo. This weekly shampoo boasts clarifying properties that work to dispel impurities from the scalp and ends. Lingering dirt and grime can add weight and dullness to our tresses. To offset this, its gentle formula is packed with ingredients that cleanse, nourish and fortify. Alpha Keratin 60ku® acts as the hair’s weekly detox, capturing nasties like pollution, smoke, excess oil, product residue and daily debris. Extremely versatile, this protein also delivers restorative benefits, leaving strands with a shiny, healthy-looking finish. The shampoo purifies the scalp and refreshes lengths, offering a thorough cleansing treatment that won’t strip away natural oils. Looking for the ultimate hair ‘refresh’? This weekly detoxifying, resetting and clarifying shampoo is formulated to provide a deep clean and whisk away the impurities that can weigh hair down and leave it lifeless. The ideal weekly treatment, this shampoo also contains charcoal powder to extract excess oil and impurities, hops extract, to purify and tone the scalp and a coconut fatty acid blend, a blend of gentle cleansers derived from coconut oil that also have moisturising benefits. A true innovation in hair care, Virtue’s advanced formulations are enriched with Alpha Keratin 60ku, a whole, human keratin born from regenerative medicine. Since this is identical to the keratin in your hair, the protein is instantly recognised, binding directly to areas of damage and filling them – not just coating strands or weighing them down.