The W7 It's Glow Prime Radiant Primer applies smoothly to the skin, leaving a flawless base that blurs imperfections while enhancing the natural complexion. Infused with watermelon extract, this brown-nude primer features pink undertones that blend to create a light, glowing coverage. Its pore-minimizing formula glides over the skin, reducing the appearance of pores, blemishes, and imperfections for a smooth, even skin surface. Containing natural fruit extract, it provides pink undertones that blend easily for a naturally beautiful complexion, making makeup application smoother, longer-lasting, and better-looking. Apply after moisturizer and before foundation, using a pea-sized amount and gently working it into the skin with fingertips until evenly covered, then buff foundation on top. Designed in London by professional makeup artists, W7 Cosmetics are safe for sensitive skin and ideal for anyone who loves high-quality cosmetics. W7 products are 100% cruelty-free.