No Parabens, No Sulfates, No Animal Testing, No Mineral Oil. Made with Fair Trade Shea Butter. Tested by Our Family for Generations. Never on Animals. Cruelty Free. Our SheaMoisture Promise - Ethically Traded, Sustainably Produced. Certified B Corporation. Family Founded. Shea Moisture Men was built to serve men of color. We start with moisturization as the foundation of everything we do. Our formula works best for the chemistry of your hair and skin. Blended with maracuja oil and shea butter, this formula provides a clean slate for flawless grooming. This cleanser helps to deep clean beards of dirt, flakes and odors without drying out facial hair and skin.