L'Oreal Paris StudioLine Mineral Paste Hair Gel provides a natural touch and lasts for up to 24 hours. Apply on dry or damp hair and spread throughout, work the paste into your preferred style. It's easy to use and will texturise your hair for effortless looks that help you shake-up your style and reinvent yourself every day. This is a brand new pot of L'Oreal Paris Studio Line Mineral & Control Paste Hair Gel 150ml. It offers up to 24hr hold gel paste with a natural touch and strong hold.