Aveeno expertise on the skin microbiome for very dry, itchy skin. The skin microbiome, which is composed of micro-organisms naturally found at the skin's surface, is known to be altered in very dry itchy skin. It is important to restore the skin moisture barrier and improve the balance of the skin microbiome to keep the skin hydrated and protected. Aveeno has been studying oats for over 40 years and has recently discovered new properties of Colloidal Oatmeal: it is a skin prebiotic that supports the growth of micro-organisms naturally found in the skin microbiome. In vitro test. Paediatrician & Dermatologist Tested, For very dry, itchy skin, Prebiotic triple oat complex + ceramides. Clinically proven to intensely moisturise & immediately soothe your baby's dry, itchy skin. Long-lasting comfort. Also suitable for little ones who may be prone to eczema, pH-balanced & free from dyes, Unscented.