Designed for those seeking a natural-looking, long-wearing complexion, the Too Faced Born This Way Foundation in Maple offers 24-hour hydration and flawless coverage that blurs the line between makeup and skin. Its versatile formula promises to be transfer-resistant, waterproof, and fade-proof, though finding your perfect shade match is always key for optimal results.
24-Hour Wear & Hydration: Provides continuous moisture while maintaining a fresh look throughout the day, ensuring comfort.
Natural-Looking Coverage: Masterfully diffuses the line between makeup and skin for an undetectable finish that mimics natural skin.
Transfer-Resistant & Waterproof: Stays put through various conditions, resisting transfer and water, ensuring makeup integrity.
Sweat & Humidity Proof: Engineered to withstand challenging environments, preventing breakdown and maintaining a consistent look.
Pore & Skin Tone Improvement: Helps to visibly reduce the appearance of pores and contributes to a more even, refined skin tone.
Flawless Finish: Crease-proof, non-caking, non-poring, and non-streaking for a consistently smooth and perfected application.
Photo Friendly: Ensures you look great in photographs without flashback, suitable for events and special occasions.
Vegan Formula: Crafted without animal-derived ingredients, aligning with cruelty-free preferences.
Long-Lasting Performance: Offers 24-hour wear, is color-true, fade-proof, and designed for extended longevity.
Hydrating & Comfortable: Provides 24-hour hydration and a weightless feel, comfortable for prolonged wear.
Resistant Formula: Highly resistant to transfer, water, sweat, and humidity, ideal for active lifestyles or challenging climates.
Natural, Skin-Like Finish: Blurs the line between makeup and skin for an undetectable, natural appearance.
Addresses Skin Concerns: Helps reduce the appearance of pores and improves overall skin tone for a smoother look.
Vegan Formulation: Suitable for users preferring vegan cosmetics.
Shade Matching: Finding the exact perfect shade from the extensive range can sometimes require careful selection and testing.
Optimal Prep Required: Achieving the full 24-hour, flawless performance often relies on proper skin preparation (cleansing, moisturizing, priming).
Coverage Level: While offering natural-looking coverage, specific buildability or coverage type (e.g., sheer, medium, full) is not explicitly detailed, requiring user experimentation.
Long-Lasting Performance: Offers 24-hour wear, is color-true, fade-proof, and designed for extended longevity.
Hydrating & Comfortable: Provides 24-hour hydration and a weightless feel, comfortable for prolonged wear.
Resistant Formula: Highly resistant to transfer, water, sweat, and humidity, ideal for active lifestyles or challenging climates.
Natural, Skin-Like Finish: Blurs the line between makeup and skin for an undetectable, natural appearance.
Addresses Skin Concerns: Helps reduce the appearance of pores and improves overall skin tone for a smoother look.
Vegan Formulation: Suitable for users preferring vegan cosmetics.
Shade Matching: Finding the exact perfect shade from the extensive range can sometimes require careful selection and testing.
Optimal Prep Required: Achieving the full 24-hour, flawless performance often relies on proper skin preparation (cleansing, moisturizing, priming).
Coverage Level: While offering natural-looking coverage, specific buildability or coverage type (e.g., sheer, medium, full) is not explicitly detailed, requiring user experimentation.
The Too Faced Born This Way Foundation is formulated for all-day perfection, making it an excellent choice for long workdays, special events, or humid climates. Its hydrating properties ensure it remains comfortable and flexible on the skin, preventing the dryness or cakiness often associated with long-wear foundations.
Skin Preparation: Begin with a clean, moisturized, and primed face. A well-prepped canvas is crucial for the foundation to adhere evenly and maximize its 24-hour wear claims. Choose a primer that complements your skin type (e.g., hydrating for dry skin, mattifying for oily skin).
Dispensing: Dispense a small amount (one to two pumps) onto the back of your hand or a clean mixing palette. This allows you to control the amount of product and prevents contaminating the bottle.
Application Method: Use your preferred tool—a foundation brush, a damp beauty sponge, or clean fingertips. Each method can yield slightly different finishes:
Brush: Provides more concentrated coverage and can buff the product into the skin.
Damp Sponge: Offers a more natural, diffused finish and can help press the product into the skin for longer wear.
Fingertips: Uses the warmth of your skin to melt the product, often resulting in a very natural look.
Blending Technique: Start applying the foundation in the center of your face (nose, cheeks, forehead) and blend outwards towards the perimeter. Build coverage in thin layers only where needed, rather than applying a thick layer all at once. Ensure seamless blending around the jawline, hairline, and ears to avoid any visible demarcation lines.
Setting (Optional but Recommended for Longevity): For exceptionally long wear, especially in oily areas or for very humid conditions, a light dusting of translucent setting powder can further enhance its transfer-resistant and fade-proof qualities. Apply only to areas where needed to maintain the foundation's natural finish.
Long Days: Its 24-hour wear and color-true formula make it reliable for extensive wear without needing frequent touch-ups.
Active Lifestyles: The waterproof, sweat-proof, and humidity-proof properties ensure your makeup stays intact during physical activity or in challenging environmental conditions.
Photography & Events: Being
Getting started with your Too Faced Born This Way Foundation is straightforward:
Skin Preparation: Always begin with a freshly cleansed and moisturized face. This creates the best canvas for application.
Primer Application: For optimal 24-hour wear and a smoother finish, apply a compatible face primer. Choose a primer based on your skin's needs (e.g., hydrating, blurring, mattifying).
Shade Matching: If you're unsure of your shade, test a small amount on your jawline in natural light and allow it to dry slightly. The shade that disappears into your skin is your best match.
This foundation is designed to integrate seamlessly into most makeup routines:
Primers: Works well with a variety of hydrating, smoothing, or mattifying primers. Too Faced offers its own range, but the foundation is generally compatible with other reputable brands.
Concealers: Can be layered with liquid, cream, or stick concealers for targeted coverage without caking.
Powders: Sets beautifully with loose or pressed setting powders, enhancing its longevity and oil control, particularly in T-zone areas.
Other Products: Compatible with cream, liquid, and powder blushes, bronzers, and highlighters. Apply cream/liquid products before setting with powder.
Proper care ensures the longevity and hygiene of your foundation:
Storage: Store the bottle upright in a cool, dry place, away from direct sunlight or extreme temperatures. Excessive heat can alter the product's consistency and effectiveness.
Hygiene: Always apply foundation with clean tools (brushes, sponges) or freshly washed hands. This prevents the transfer of bacteria into the product and onto your skin, which can lead to breakouts or product degradation.
Shelf Life: Most liquid foundations, including this one, have a Period After Opening (PAO) symbol on the packaging (often an open jar icon with '12M' or '24M'). Adhere to this guideline and discard the product after the recommended period, or sooner if you notice changes in scent, color, or texture.
Avoid Contamination: Do not add water or any other liquids to the foundation, as this can introduce bacteria and compromise the formula's integrity.