Rich in vitamins, peptides, and amino acids, The Rich Shampoo from Augustinus Bader is powered by patented TFC8 technology to effectively cleanse and nourish the hair from root to tip. A potent blend of moringa oil and black oat complex drenches the strands in hydration to lock in lasting moisture. Hair is left feeling clean and refreshed, elevated with a fuller-looking appearance. This luxurious, cream shampoo gently cleanses while deeply nourishing dry and damaged hair without weighing it down, leaving it soft, silky, and voluminous. Powered by TFC8®, a proprietary blend of amino acids, high-grade vitamins, and peptides, it transforms formulations into smarter, adaptive haircare. Moringa Oil, rich in oleic acid, conditions dry, damaged strands and supports moisture retention. Black Oat Complex improves hair's surface structure, increasing smoothness, gloss, and bounce, while preventing split ends. Brassica Seed Extract acts as a powerful conditioner, restoring and preventing damage, locking in moisture, and taming frizz for nourished, smooth hair with enhanced shine. Baobab Oil combats dry, brittle, and damaged hair, while Pomegranate Seed Oil strengthens hair and boosts shine. This formula is 100% vegan and formulated without gluten, GMOs, parabens, synthetic fragrance, sulfates (SLS & SLES), silicones, phthalates, DEA, heavy metals, talc, and petrolatum/paraffin/mineral oil. It is ideal for color-treated hair.