A lightweight styling Full Thickening Blow-Dry Cream with heat protection that provides lasting all-day body while leaving hair looking thicker and denser with natural shine. Promising lift and bounce, the Living Proof Full Thickening Blow-Dry Cream transforms your tresses from limp to full of life. The lightweight styling cream is boosted with heat protection properties to keep hair looking its best. The cream offers long-lasting body, while promoting a thicker-looking, more shiny appearance. A lightweight styling cream that adds thickness with a hint of conditioning for natural, long lasting body and fullness. Delivers 30 percent thicker looking hair.