5 Minute* Speed Whitening Gel. Begins Whitening on First Application. Ingredient Used by Dentists. Millions of Consumers Have Used Plus White Gel Since Introduction. Removes Old Built Up Stains Fast: Tobacco, Coffee, Tea, Wine. Versatile, Full Coverage Whitening! You choose the way that's best for you! With Cotton Swab†, With a Mouth Tray†, With Your Toothbrush†. See complete instructions and directions on back panel. †Not included. *Starts to whiten in 5 minutes.